Book marketing is the last thing you want to be doing when the characters start talking and/or ideas start flowing for the next book. While you’re offline writing, there is no need to completely disappear from social media. Remember if you’ve previously published books, you don’t want the momentum to die down to zero. Keep those books visible.
Fortunately, there is an abundance of social media management tools to help you stay visible as you write your next book. If you like keeping it simple, I recommend finding a tool that allows you to manage the majority of your social networks in one place. Sometimes this isn’t always possible.
Think about it! Every tool you have in your toolbox serves a certain purpose.
I don’t believe in recommending tools that I don’t have any experience using so all the tools below I personally use.
1 | Buffer
Buffer has a free plan and paid plans starting at $10 per month for managing up to 10 profiles. The following social networks can be managed via Buffer: Twitter, Facebook, Google+, LinkedIn, Pinterest, and Instagram.
I have been using Buffer for about 4 years and I use Buffer (Awesome Plan) for my multiple Twitter accounts. The easy-t0-use interface, iOS app and the ability to re-buffer previously posted content makes this one of my favorite apps.
2 | Hootsuite
When I first started using a social media management tool, I started with Hootsuite. While Buffer is my main tool, I like using Hootsuite to manage my Facebook groups. This social network lets you schedule content for most of the major social networks like Twitter, Facebook, Google+, LinkedIn, Pinterest, and Instagram. Plans start at $9.99 per month for 10 profiles.
3 | Later
I use Later for Instagram. You can’t automate posts to Instagram, but it is helpful to be able to have a calendar to plan out your posts ahead of time. Like any social media planning, it takes some time to create graphics which are even more important on this very visual social network.
On the free plan, you can post up to 30 posts each month. If you need to post more than once a day, then you want to check out the paid plans which start at $9 per month for up to 100 posts per one Instagram profile. You can also use Later to manage your Twitter account.
You can view how I use this tool more by checking out the Instagram Marketing for Authors Mini-Course (includes FREE workbook).
4 | Social Jukebox
Social JukeBox has become one of my favorite tools. When I first started using Jukebox, it was mainly because I wanted to post inspirational quotes to my account and didn’t have time to fully search for quotes. I soon started to gather some of my evergreen content and created my own jukeboxes.
Formerly known as “Tweet Jukebox,” this tool has expanded to include the ability to post jukebox content to Facebook and LinkedIn. I still continue to use this tool for my multiple Twitter accounts and I use the paid version. The FREE plan includes up to 2 Jukeboxes (300 stored posts) and the first paid plan includes up to 10 Jukeboxes (5000 stored posts) for $12.99 per month.
You can view how I use this tool more by checking out the Twitter Marketing for Authors Mini-Course (includes FREE workbook).
5 | Board Booster
This is a Pinterest specific management tool. I use Board Booster to keep my “pinning” active. As you probably know on any social network, your post is not always going to be seen by everyone. Board Booster offers a “looping” feature that lets you “re-pin” previous pins to your boards. On days or sometimes weeks when I’m not on Pinterest, this looping keeps my account active.
There is also a feature where you can use secret boards to schedule pins for your boards too. There is nice free trial that includes 100 pins. After that the paid plans start at $5/ month for 500 pins. If you have trouble keeping up with Pinterest, this is a really nice tool for the “looping” feature alone.
I must also add that I use Buffer for my scheduling new “pins” too.
6 | Crowdfire App
Sometimes you need to take the time to clean-up your accounts. A lot of people follow you and for whatever reason unfollow you. I believe social networks are about connections. If a person is no longer interested in your posts, you’re not really obligated, unless you just like their posts, to continue following them. Cleaning up your accounts ensures you’re only following relevant people and vice versa.
Crowdfire App is a great app that allows you to remove unfollowers, catch people who have followed you that you missed and remove inactive accounts. It only works for Twitter and Instagram.
Another tool that I have used in the past is Who Unfollowed Me (works with Twitter and Instagram).
7 | Commun.it
I’ve mentioned earlier in this post that I have multiple Twitter accounts, seven to be exact. I’m always looking for tools that help manage Twitter in particular the engagement part. Commun.it states its “the easiest way to drive traffic, increase fan engagement, grow followers & likes and save time on social media.”
I definitely like that this tool helps me keep up with who likes or retweets my content. It’s important to me to acknowledge those followers.
I mainly use this tool for Twitter, but you can also use Commun.it to manage other communities on Facebook, Pinterest and Instagram. I have not tried this yet, but will look more into the other social networks in the future. Management of 8 Twitter accounts start at $19.99 per month and for 12 social accounts is $34.99 per month.
Download Social Media Planning Guide
I hope you will try out some of the tools above. Before you leave I want to invite you download the FREE Social Media Planning Guide.
It includes more tips for planning your social media posts as well as printable and downloadable templates.