Did you sign up for Twitter a few months ago or over a year ago, and you’re still not sure what to do with the platform? Do you just tweet without much thought or strategy? In this post, we will focus on making sure your profile is appealing to readers.
This blog post is the second in a series called “Author Branding on Social Media.” If you missed it, last week we took a look at author branding for Instagram. I recommend authors try NOT to be everywhere. Focusing on 1-2 platforms is probably best for trying to market and write books at the same time.
I really enjoy Twitter because it fits my passion for sharing information. To really get noticed, the more you tweet, the better. It’s the quality and timing of your posts that make the difference.
Setting Up Twitter
Most authors I know seem to have a preference for Facebook. Facebook and Twitter are two very different social networking platforms. While it may seem like the wild wild West,with some strategic thinking its a great platform to consistently share information about your books. You don’t want all the tweets to be “Buy my book” posts though.
Before we get started on how to optimize your Twitter account, you should know I have a 5-step marketing strategy that I use for all my social media. Grab a free copy of the Quick Start Twitter Checklist below for ideas on how to plan your book marketing strategy. After you download the checklist, you will have access to a FREE 5-Day Email Course.
1 | Create Username
As an author, you’re the brand. Your name should be your handle for all your social networks. Think about how you search for your favorite authors. Now unfortunately some of us share the same name as other people in the world. If they claimed “your” name first, you will have to be a bit creative. It also means you need to nail the rest of this checklist.
2 | Add Profile Photo
Add a Twitter profile picture of yourself rather than your book cover. Readers want to connect to the author. There is ample space in the Twitter Cover to display your book(s). Show that beautiful face!
3 | Add Bio
You have 160 characters to work with for your Twitter bio. Let people know your latest book release, name of series or genre you write. If you choose to be quirky, go for it, but they should know you’re an author. Use that space wisely!
4 | Include Website Link
Don’t forget to add a link back to your website. Be sure your website clearly shows your latest book release(s). I like to offer excerpts in exchange for an email address. During the pre-launch and launch of a new book release, try adding a link to a landing page with a sign up box. What’s a landing page? Check out booklaunch.io
5 | Use Visuals
Twitter like most social networks became a very visual platform. You should take advantage of the free advertisement space at the top of your profile. Add a professional Twitter header cover that includes your latest book and/or most recent books.
6 | Pinned Tweet
Twitter gives you the opportunity to “pin” a tweet at the top of your profile. Include a link to an excerpt to your latest book or the direct link to Amazon. Make sure your pinned Tweet includes an image of your book. I use Canva.com to create Twitter images for my books.
If you want more tips, I have a 5-step marketing strategy that I use for all my social media. Grab a free copy of the Quick Start Twitter Checklist below for ideas on how to plan your book marketing strategy. The checklist can be used as a quick boost to your current marketing efforts.
After you did all that hard work setting up Twitter, don’t forget to let people know about your account.
- Share your handle in your newsletters.
- Add the icon to your website.
- Include your handle to your print materials like business cards, bookmarks, postcards, etc
- Don’t forget your email signatures
Authors on Twitter
While looking for branding ideas for your account, it doesn’t hurt to check out other authors. The list below includes a mixture of traditional and indie authors on Instagram.
- Joanna Penn @thecreativepenn (great Twitter cover)
- Melissa Foster @Melissa_Foster (great Twitter cover, pinned Tweet)
- D’vorah Lansky @marketingwizard
- Irene Hannon @IreneHannon
- James Patterson @JP_Books
- Jennifer H Taylor @jt4novels
- Nick Stephenson @Nick_Stephenson
- Olivia Gaines @OliviaGaines
- Sheryl Lister @1Slynne
- Thomas Locke @tlockebooks
- Tyora Moody @tyoramoody (yours truly and I love to follow authors back)
- Vanessa Riley @VanessaRiley
Thank you for reading this blog post. Please do remember to grab a free copy of the Quick Start Twitter Checklist below. You will also have access to a FREE 5-Day Email Course.