If you have just landed on this blog post, I want to let you know this post is Part 2 of the Digging Into Online Marketing for Authors Web Series. We are going to cover what is probably the most important part of any author’s marketing plan – building a mailing list.
The Most Important
You may have heard the term, “Build Your List,” used by entrepreneurs or marketers. Capturing the email address of the readers who land on your website is highly important to your marketing plan and probably even more so as an author. With all the email a person receives, when they give permission to add their email address to your list, that’s a great endorsement of trust in your author brand. They want more of your books!
Subscription boxes are usually added in a highly visible place on your website and blog, most of the time near the top right. If you offer some type of feature, like free chapters, e-books, video or audio, people are usually more willing to add their email to your list in exchange for a freebie. The key to building a mailing list is so you can assemble a loyal group of readers interested in updates about your latest release. This is pretty crucial to future sales.The key to building a mailing list is so you can assemble a loyal group of readers (or clients)Click To Tweet
Never just add email addresses to your list without permission. You don’t want to be labeled a spammer. Don’t worry all of us probably learned this mistake the hard way. Probably back in the day (or you may be doing this now), you saved anyone who emailed you in your contacts list. Then, when you wanted to send an email, you did the dreaded CC of all the email addresses.
If you’re still doing this, please stop! You want to make sure the email addresses you are capturing is via a double opt-in process that allows the subscriber to confirm their subscription via email.
Select a Mailing List Provider
Now to get started, here are some popular mailing list platforms:
Of course after you build your list, you want to plan to keep in touch with the subscribers. Many authors do monthly or quarterly newsletters. Your mailing list provides an opportunity for you to share your personal side with your readers. You can also direct readers back to your website for new information they missed.Your mailing list provides an opportunity to share unique content and goodies for your readers. Click To Tweet
Now get started on building that list and don’t forget to join The Literary Entrepreneur Mailing List .
Here is a quick recap of the posts in the Digging Into Online Marketing for Authors series.
- What is Online Marketing?
- Authors, Are You Building a Mailing List? (this post)
- Content Marketing: What Value Do You Bring To Readers?
- For #Authors: How to Increase Your Social Media Visibility