I wanted to do a podcast on online marketing last year and I may still do one in the future. Since I wanted to spend some time defining the types of online marketing, it felt appropriate to start the new year off with a good old-fashioned blog series. So for the next few weeks, I will be breaking down online marketing as it relates to authors in three more blog posts.
What is Online Marketing?
Let’s start with a few definitions I found.
“Online marketing connects organizations with qualified potential customers and takes business development to a much higher level than traditional marketing/advertising.” That’s just a small blurb, feel free to read the rest here.
Internet marketing, or online marketing, refers to advertising and marketing efforts that use the Web and email to drive direct sales via electronic commerce, in addition to sales leads from Web sites or emails. Internet marketing and online advertising efforts are typically used in conjunction with traditional types of advertising like radio, television, newspapers and magazines.
“Online advertising, also called online marketing or Internet advertising, is a form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers.”
Some of these definitions can sound a bit, well complicated. Depending on your industry and the extent of your marketing experience, there are many, many ways to define online marketing. It can make your head spin or at least give you a headache from being overwhelmed.
Types of Online Marketing
Okay, let’s move past the definitions and look at the different types of online marketing. I’ve listed what I believe to be the main types below:
- Email Marketing
- Content Marketing
- Social Media Marketing
- Pay-Per-Click Marketing
- Search Engine Marketing
- Affiliate Marketing
- Mobile Marketing
Now the purpose of this blog series is to stick to the main mission “How to Attract Readers to Your Book.” So, what I’m NOT going to do is to jump into the entire list above but only focus on the top three: Emil marketing, content marketing, and social media marketing.
I think some of the other types of marketing listed are a waste of time when it comes to book marketing.
Hey, I don’t believe in wasting time, okay. LOL!
Seriously, I will admit I have stumbled my way through online marketing. Who hasn’t? There’s a bit of trial n’ error to book marketing that’s hard to avoid. What works for another author, may not work for you. There are definitely strategies to get you started if you been on the clueless train and that’s what I plan to discuss.
Here is a quick recap of the posts in the Digging Into Online Marketing for Authors series.
- What is Online Marketing? (this post)
- Authors, Are You Building a Mailing List?
- Content Marketing: What Value Do You Bring To Readers?
- For #Authors: How to Increase Your Social Media Visibility