June 12, 2016 – Since I wrote this article Facebook Live has come on the scene. I have added resources under the Live Stream Video section.
You may think of Youtube as a place where people post silly videos. Youtube can be highly underrated sometimes. Have you ever noticed when you search for a topic in Google that there is usually a thumbnail linked to a Youtube video high in the search results? That’s by design because Google owns Youtube. Video is considered higher quality content than a blog post. That’s one reason why you should take video marketing more seriously.
According to eHow the definition of video marketing is, “In its simplest form, video marketing is the practice of creating a promotional video for a product or service and uploading it to the Internet.”
Let’s look at a how four (4) ways authors are using video marketing.Check out four (4) ways authors are using video marketing for their books. Click To Tweet
1 | Book Trailers
Book trailers are like a movie trailers. They should be short and visually appealing and if at all possible connect the reader emotionally. The point is to entice booklovers to want to read the book the same way a movie trailer excites moviegoers. Check out a few book trailers below.
This is definitely a high end book trailer that makes use of a lot of motion effects. These type of videos are on the high end of movie trailer budgets and often include an experienced videographer or video editor.
If you have a budget for animation, this type of video is great for children’s books. You can do this for other types of books, but if you don’t have the illustrations, there will be a cost to hire an illustrator. The animation for this type of video may be a bit time consuming as well. This type of trailer is on the high end as well!
I produce book trailers under by company, Tywebbin Creations. We use a combination of images, music and text to create the trailers. We keep the budget on these reasonable, but we often write the scripts, and in some cases take apart the synopsis that authors provide to get to the basic storyline of the book.
Voiceover videos are a fun way to also do book trailers. The hardest part may be searching for just the right voice to do the voiceover.
2 | Social Media
Instead of the “Buy the Book” posts, use video to create a more visually appealing post.
Facebook Video – Youtube isn’t the only video platform in town. Facebook has become a competitive player in the video marketing arena. They often showcase video uploaded natively more than Youtube videos. Here is an example post.
— Sharon_Jenkins (@Sharon_Jenkins) July 5, 2015
3 | Mobile Video
In this short attention span world a short looping video may be more effective than an image. What scenes or ideas from your books can you use to spark attention with short video? These are some video tools to try. Instagram Video – Instagram gives you the ability to create 15 second video. Vine – Twitter acquired Vine in October 2012. Vine allows users the option of making a 6 second short, looping. video. See an example of Simon and Schuster below. Pretty much every author who has paperback books can relate to this video. The day your shipment of books arrive!
4 | Live Streaming Video
Google+ Hangouts on Air was the ultimate step into doing “web television” for awhile. You can broadcast your own event live on a Youtube Channel.
It seems 2015 became the year for Live Streaming Video with Periscope being at the top of the list. This is a mobile only app which is why its probably popular. All you need is a smartphone to record a live video stream.
Other sources for creating live video are:
- Facebook Live – NEW!
- Blab (Beta – meaning very new and not mainstream yet, Great for up to four participants)
- Meerkat (Mobile only)
Extra | Other Video Marketing Resources
- How to Do Your First Facebook Live Broadcast with Kim Garst (includes a FREE checklist) NEW!
- 7 Ways to Use Video to Boost Your Social Media Marketing
- 8 Youtube Strategies to Super Charge Your Channel
- How To Use Video on Social Media