Plan Your 2017 Book Marketing with Monthly Themes (Download Calendar Templates)

Plan Your 2017 Book Marketing with Monthly Themes (Download Calendar Templates)

A blank calendar can seem daunting if you’re not sure how to come up with book marketing ideas. Monthly themes offer an easy way to fill-in a calendar since month has a holiday and/or observances. Every fall many authors publish Christmas-theme books in time for the holidays.

I believe all books have themes that are appropriate for certain times of the year. You may have to be a bit more creative.

Think about your book(s) themes.

Do you have a character dealing with heart disease that can be highlighted during American Heart Month?

Is there an opportunity to show historical facts related during Women History Month?

Using monthly themes will ensure you have a timely way to post your books on social media. If you’re looking for future blog posts to write, this list below offers an excellent way to plan your editorial calendar.

Literary Observances

There are quite a few events throughout the year that celebrate literature. Use these opportunities to celebrate other authors, your readers and promote your books.



See more literary celebrations listed at the American Library Association.




  • Women’s History Month
  • National Nutrition Month
  • Youth Art Month
  • Harriet Tubman Day (March 10)
  • Daylight Saving Time begins  – March 12, 2017
  • Saint Patrick’s Day – March 17, 2017


  • National Financial Literacy Month
  • Jazz Appreciation Month
  • National Poetry Month
  • National Volunteer Month
  • Easter Sunday – April 16, 2017
  • Tax Day – April 18, 2017
  • Earth Day – April 22, 2017



  • National Safety Month
  • Black Music Month
  • National Child’s Day (1st Monday)
  • Father’s Day – June 18, 2017


  • National Ice Cream Month
  • Independence Day (July 4)
  • Parent’s Day (Last Sunday)


  • Back to School
  • Caregivers Month
  • National Immunization Awareness Month


  • National Hispanic Heritage Month (Sept 15 – Oct 15)
  • Labor Day – September 4, 2017
  • American Business Woman’s Day (Sept 22)
  • Family Day (4th Monday)
  • National Good Neighbor Day (Sept 28)


  • Breast Cancer Awareness Month
  • Domestic Violence Awareness Month
  • Bullying Prevention Month
  • Cyber Security Awareness Month
  • Disability Employment Awareness Month
  • National Work and Family Month
  • Halloween (Oct 31)


  • American Indian Heritage Month
  • National Diabetes Month
  • National Novel Writing Month
  • Daylight Saving Time ends – November 5, 2017
  • Thanksgiving – November 23, 2017
  • Black Friday – November 24, 2017
  • Small Business Saturday – November 25, 2017
  • Cyber Monday – November 27, 2017


  • World Aid’s  Day (Dec 1)
  • Hanukkah  (Dec 12-20, 2017)
  • Christmas (Dec 25)
  • Kwanzaa  (Dec 26 – Jan 1)

Weird Holidays

Here are links to your not very traditional holidays.


Grab the Book Marketing Tools


Grab a notebook or download our Calendar Templates to plan your 2017 book marketing.

We have the following templates:

  • Yearly Calendar (Word)
  • Monthly Calendar (Word)
  • Social Media Posts (Word, Excel)
  • Social Media Weekly
  • Hashtag Log Sheet



Tyora Moody is the author of Soul-Searching Suspense novels in the Reed Family Novellas, Eugeena Patterson Mysteries, Serena Manchester Series and the Victory Gospel Series. She is also the author of the nonfiction book, The Literary Entrepreneur’s Toolkit, and the compilation editor for the Stepping Into Victory Compilations under her company, Tymm Publishing LLC.

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