I always tell authors, when it comes to branding, the brand starts with YOU. Your name is on the book cover. When readers see your name, what do you hope they will be saying? Better yet if you have been published for awhile what are your readers saying?
I’m not talking about your family and friends. Not even other authors. Some of us have author friends and we support each other by reading and critiquing each other. I want to dig down to who purchases your book. Those are the readers you want to be targeting.
If you really don’t know where to start, you may want to do an analysis. I will give you a few pointers.
In the podcast, I will also talk a bit about some of the differences in book marketing for nonfiction versus fiction.