There’s no doubt sharing and engaging consistently on social media increases your visibility. Social media tools like Hootsuite.com help a great deal in the area of sharing, but you want to be strategic about not appearing to be a salesperson, or worse, a spammer. You need a marketing plan to help create a balance. An editorial calendar is a must-have tool for any marketing plan. It’s your guide to how you approach marketing each day, week, and month.
So what does an author put on an editorial calendar?
Your calendar can include book release dates, blog posts, social media posts, virtual events, and more. Before we go to what to add to your calendar, let’s look at a few key questions.
- Do you know the recommended times for engagement on social media?
- General stats are great, but have you studied YOUR audience? When are they most active?
- What questions are your readers (or potential readers) asking? What are they seeking that you can provide?
- Have you already written a blog posts or created content (like a video or podcast) that provides solutions?
- How evergreen is that content? Remember you’re always connecting with someone new, so something you posted a few months ago may be new to them.
- What’s coming up (holidays, special events) on the calendar and how can you use these events to be creative with your sharing?
How does an editorial calendar look?
Now that you have determined what days are best for you to post on various platforms, mark those days on a calendar. Now some business owners, bloggers, etc. create detailed editorial calendars with spreadsheets. Here are a few links below:
- How to Put Together an Editorial Calendar for Content Marketing
- Content Editorial Calendar Template from Vertical Measures
- Content Marketing Editorial Calendar Template from Pam, The Marketing Nut (2017 Template is here)
Choose the tool that works best for you.
The editorial calendars above are all awesome, but I will be honest, I like simplicity. I mention quite a bit in The Literary Entrepreneur’s Toolkit, my number one marketing tool starts with a plain old fashion notebook.
My second most important tool is a calendar.
You don’t need to use a spreadsheet, but can use Google calendar (my personal favorite), a calendar app, a planner or even a calendar you bought at the dollar store.
If you prefer a calendar you can use a printable, visit this Pinterest board to download a variety of calendars OR …
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We have printable and electronic templates for social media posts in the FREE Social Media Planning Guide. The electronic templates can be downloaded as Word or Excel files.
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QUESTION: In the comments below, let me know if you are using an editorial calendar? Has it helped or not?