TLE #009: 7 Steps to Authorpreneurship with Rochelle Carter

TLE #009: 7 Steps to Authorpreneurship with Rochelle Carter

I had the pleasure for Episode #9 of The Literary Entrepeneur Podcast to talk with publisher and author, Rochelle Carter.  Carter recently released, The 7-Step Guide to Authorpreneurship.

We talk to Rochelle about her roles as both a publisher and an author. We will also define and find out more about “authorpreneurship.”  This is definitely a podcast and a resource authors should have on their bookshelf.


About TLE Guest

Rochelle Carter is the CEO/ Publisher at Ellechor Media LLC, an award-winning publishing company with three imprints and an online bookstore.

She is the author of The 7-Step Guide To AuthorpreneurshipBecoming an Author: Your Quick Start Guide to a Successful Book Launch, and Write Success: Inspirational Quotes For The Authorpreneur, three books she put together to help authors based on her experiences with publishing and her own authors.

Links to Visit

The 7-Step Guide To Authorpreneurship
ISBN: 9781937844745


Download Transcript (PDF)


Tyora: You’re listening to The Literary Entrepreneur Podcast episode 9. Welcome to this edition of The Literary Entrepreneur Podcast. I am your host Tyora Moody, and today we have an interview for you. We’re going to be talking Rochelle Carter.

She is the author of “The 7-Step Guide to Authorpreneurship.” We’re going to be talking to her about her latest book released, as well as, how she came up with the term “Authorpreneurship.” I think it’s going to be an interview that you’re really going to enjoy. We happen to be a part of Rochelle’s current tour, that’s going online right now. We’ll get some more details about that.

We’re also going to talk to her about her publishing house, “Ellechor Publishing House. We’re going to find out about her authors, and what are some of the things that she does for other authors under her publishing house. You may be interested in finding out about her submission guidelines. We’re going to cover all of that and much more as we talk to her in just a few minutes.

Welcome to the show Rochelle Carter. I really appreciate you being here. Can you tell us a little bit about yourself? What are some things you do in your free time?

Rochelle: I love to read recreationally and spend time with my girls. I got two daughters, a 3- year-old and a 1-year-old. They occupy a lot of my free time.

Tyora: Awesome! You said you love to read, do you have any particular genres that you read more than others?

Rochelle: Primarily, I read Christian fiction because that’s what I publish and also I just really enjoy that genre. I also read a lot of self help. I’ve recently read produced by State by [Savanna Franklin 00:01:55) and then I started to do really great, interesting to read. But, I just like learning new things. I just like a nice clean read. I don’t have to worry about too much craziness happening in the story guide.

Tyora: I totally agree with you. Christian fiction is one of my favorite as well. That’s also what I write. Let’s talk a little bit about your publishing house “Ellechor Publishing House.” How did you get started? I did look on your website and then you have quite a few authors – quite a few.

Rochelle: I started “Ellechor Publishing House” initially in 2009, and it really came out after I read a Christian fiction book. I kind of wondered what happen to little 5-year-old me that she wanted to read books for a living every day, instead of working this big corporate job, so I said out with my husband, we talked about it, and I was able to put together an [unclear 0:02:55] board, as people with 30+ years in the publishing industry. Really, we just came up with the business plan. We took time to gather up our authors and to do the editing and do things right and then we released our first book in 2011, and we haven’t looked back since.

Tyora: That’s an awesome business plan. You have all your authors, all the editing, all the book covers, just kind of ready to go and then you launched in 2011. I really like that plan. That was great. You’re a traditional publisher, definitely. I see the opposite you have on your listing. Since this is The Literary Entrepreneur and we are talking about the business of writing, what do you have to say to an aspiring author? Maybe they are looking to be traditionally published or they’re thinking about going the independent publishing route, what advice do you have for them about the business?

Rochelle: The main advice that I would give to any author regardless of what type of publishing you’re going for, traditional or independent, is to really take the time to understand the business of writing. Take time to come up with the business plan for your book, developed a budget, and just really plan out your work for yourself and take ownership of your book. At the end of the day, no matter how you choose to publish, the real person that can control the success of your book is you.

Tyora: Good advice, very good advice. That leads us into your recent released. It turned out May 19th, and that’s the “The 7-Step Guide to Authorpreneurship.” That’s a really great work. Tell us how did you come up with the “Authorpreneurship,” that word?

Rochelle: The word “Authorpreneurship” is really a blending of author and then the term for entrepreneurship. What it means to me is basically the moment when an author takes their books and start looking at them as part of your business. With any business you’re going engage in some business planning, some diversification, view the type of book. Are you going to do an info product, are you going to start doing speaking engagements, but just really using that book as a stepping stone to additional things that you want to do even publishing more books.

When authors take control of their career in that manner, and when we start thinking bigger picture in longer term about what they’re going to use this book for and what other books they come up with, that’s when I think that they become an authorpreneur and they’re engaging authorpreneurship is just taking control, knowing what you’re doing and experimenting on what you don’t know.

Tyora: That’s great! I did have a chance to read your book and I have to say, you definitely—you scold me on a few things, publishing wants that I haven’t really thought about. I want to tell readers or recommend your book to them, because they have a real-friendly feel to your writing. I love your voice. You’re kind of like a coach—coaching the readers do the entire process with this publishing process, building a platform.

I really picked up on the part about where you are talking about developing a business plan and the budgeting part. I have to say sometimes that I didn’t always quite think that well through that part. I really appreciate that part of the book. What can readers expect when they pick up your book? How did you come up with the seven steps?

Rochelle: The idea behind the 7-Step Guide to Authorpreneurship really is to be like a coach, so I’m glad that it came up that way. I initially started writing it for my own authors to help them understand more about the business of writing and just really give them some steps and some information and things that they can go on and do while they’re waiting for their books to get published.

At the end of the day, with the business plan and building your author platform and remembering to pay it forward and work with other authors in your genre, the whole concept of “The 7-Step Guide to Authorpreneurship” is just to make it really easy, really simple for you to get started without you having to make the series, serious decisions “Do I traditionally publish? Do I independently publish? How much money do I have to spend?” All of that, it can be a little bit of an overload. Here, just follow the steps and it will take you through it and just start building, start doing something and that will get you to where you’re trying to go.

Tyora: Well, that’s awesome! Like I was telling the viewers or the listeners, May 19th is when your book came out and that’s “The 7-Step Guide to Authorpreneurship.” You are on a tour right now. The Literary Entrepreneur Podcast happens to be a part of your tour. We thank you for the opportunity, but can you tell us a little bit about the tour that you’re on right now?

Rochelle: “The 7-Step Guide Authorpreneurship” tour that we’re doing is called “7-Steps in 7-Weeks,” and for every week as my virtual book tour, we are talking specifically about a step in my book that meant to help, guide authors do the publishing process.

This first week, we’re on writing-polishing manuscript and some of the blog posting then top radio shows that I’ve been doing. The people who work with them, they’re primarily talking about the writing and polishing. Then, we’re just going to go week by week, do every chapter because we just really put together and get plan for, someone who’s paying attention and following the blog tour, so that they can truly be successful with their writing career.

Tyora: Wow! That is awesome! I do want to go back just a bit to your publishing company, I did want to ask, “Are you accepting new authors to Ellechor Publishing House?”

Rochelle: Currently, we are during at far, Annual Advent Guard Manuscript Reward Contest and that’s when any author with an unpublished manuscript can enter. They’re going to get an assessment done by our editors, but we’ll also going to go online and vote and have the readers pick the winner of that contest, that opens up later this year with the released of last year winner all in by Maureen the Gregory. Our whole general submission will open up in early 2016, after the Advent Guard Manuscript Reward Contest closes. So, we break them up, we do the contest first and then we do our general submission process later.

Tyora: Sounds awesome! What’s the other website for your Ellechor Publishing House?

Rochelle: Yes. If you’re interested in submitting a manuscript for our traditional line, you can go and that’s

Tyora: Awesome! Where can we find out more about your “7-Week Book Tour” that’s currently going on?

Rochelle: You can find out more about the book tour and about myself at my website That’s www.planwrite

Tyora: Awesome. They can also find you on the usual spot place, Facebook and Twitter, correct?

Rochelle: Yes. I’m on Facebook, Rochelle Carter on Facebook and you can find me if you just type in my name and look for the one that has a publisher in the front of view, that’s me. It’s an open account so feel free to add me as a friend, comment, tag me, whatever. I don’t mind. You don’t have to be shy. I’m very open person on Facebook. Then, I’m also on twitter @coach2publish. That’s coach, the number 2 and then the word publish, and I’m also on Google plus also as Rochelle Carter.

Tyora: Awesome! Well, Rochelle, Allen, thank you so much for joining us on “The Literary Entrepreneur” podcast today. It’s really been a pleasure talking to you and I wish you much success on “7-Step Guide to Authorpreneurship.”

Rochelle: Thank you so much for having me, Ty. I’ve been following you on “The Literary Entrepreneur” podcast then I really love it. I really love everything that you’re doing and I’m very excited to be working with you and being on this podcast with you, so thank you so much for having me.

Tyora: All right. I want to thank you once again for joining us for another episode of “The Literary Entrepreneur” podcast. I hope you enjoy the conversation that I have with Rochelle Carter, author of the “The 7-Step Guide to Authorpreneurship” and also the owner and publisher of “Ellechor Publishing House.”

She gave a lot of good information in that interview and definitely tune in to to view or rather listen to other podcast. I’m trying to get transcripts for this type of interview and posting them as I get them transcribed. If you don’t have time to listen, I will have these available for you to download and read the interviews.

Once again, I just want to thank Rochelle Carter for allowing The Literary Entrepreneur to be a part of her current tour going on. If you would, I just want to tell you just as a reminder, so that you will always know when you listen to this podcast, that you are more than an author, you are a literate entrepreneur. Writing and marketing is a business. Let’s learn how to tell the world about your book together.

Tyora Moody is the author of Soul-Searching Suspense novels in the Reed Family Novellas, Eugeena Patterson Mysteries, Serena Manchester Series and the Victory Gospel Series. She is also the author of the nonfiction book, The Literary Entrepreneur’s Toolkit, and the compilation editor for the Stepping Into Victory Compilations under her company, Tymm Publishing LLC.

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